The ketogenic diet food market has recently gained a lot of popularity all over the world and is expected to set foot at USD 12.35 billion in 2024 with a CAGR of 5.3%.
A ketogenic diet is a low or zero carbohydrate diet that has become the number one choice for treating different health issues and in reducing weight. Through initiating the process of ketosis, it targets medical conditions like cancer, diabetes, epilepsy, polycystic ovary syndrome, and Alzheimer’s disease.
The ketogenic diet food market consists of supplements or an add-on product containing avocado oil, grass-fed butter, and coconut oil. They can be taken as in a soft gel form or as an add-on product in food or drink.
Diabetes, dyslipidemia, cardiovascular diseases, and hypertension have become the most noticeable diseases in the United States in recent years. The ketogenic diet has gained a lot of attention in the past years for being the most effective strategy to lose weight.
The clinical research and new interest in the high fat and zero carb diet has increased the chances of it growing in the market.
Ketogenic diet restrains the person completely from using carbohydrates instead of fats to burn the energy and go into the phase of ketosis. The diet asks people to follow a 4:1 ratio diet plan, that is, 4 portions of fats and 1 portion of carbs and proteins.
The powerful ingredients in the ketogenic diet ensure a healthy release of energy; converting fat molecules into fatty acids and ketones.
According to recent statistics, Europe and on second North America has gained a lot of popularity in following the ketogenic diet. It is Europe who holds a dominant position in the market. It is usually followed by people who are looking for a low carb diet to reverse deadly diseases like Alzheimer’s and epilepsy.
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A study in the Journal of Clinical Nutrition says that it is important to look over the safety and availability of keto products to make a long term relationship with the customer. So, there is a need to invest more in this field.
KDT, also known as ketogenic diet therapy, is being used for quite a long time in Germany to improve the condition of epilepsy by producing ketones and providing an alternate source of fuel to the brain. There are three basic types of ketogenic diet namely, targeted ketogenic diet (TKD), standard ketogenic diet (SKD), and cyclic ketogenic diet (CKD).
Although the ketogenic diet food market is widespread and has gained a lot of popularity lately, it is fragmented and not evenly distributed. It is a combination of both national and international contenders.
The market has gained popularity mainly because of the brands Nestle, Bpi Sports, Perfect Keto, Inc, Pruvit, and Sports Research.
These competitors seek chances and opportunities by the market to further make it likable by people in various food segments, mainly supplements, and refreshments. These players contend with each other based on the packaging they are offering, including flavor, size, price, taste, claims, and quality.